by, Claire on, Jul 19, 2018 New Products

Get Your New Product Out There Without Giving Up.

If you have a new product and want to get your business idea out there, it has to be done properly, one of the first really important things to focus on is getting your new product in front of the right audience. If you spread the word to everyone, you are going to focus your advertising on people and companies that have no interest, focus on who will find your product useful and who will want to purchase it.
When a new product creates a business opportunity, you have to have a story behind it and this needs to be done early on. What problem does your product solve, who will be interested in your product and depending on who you are aiming at, how are you going to get the product in front of them. If your New product is a Children’s toy, you must aim at parents who are the primary purchasers.
Its not easy creating, making and marketing a new product but you must keep things lean, there is no reason to have an office, work from home, much of the marketing can be done yourself until you start to get traction. Always be prepared to get out there, find the people who will find your product interesting and useful and go out and let them test it. Always choose a few key locations to get your product into and be prepared to invite feedback from potential customers.
In order to stay positive, you have to be mentally strong and incredibly resilient because there is no doubt you will find things tough. Many establishments you contact to test your product won’t be interested but for every three that won’t, one will be and that’s what you must focus on. If you give up after a few knocks, you will never get your new product out there at all and your business idea won’t happen.
In the blur and confusion of it all, know what your aim is, have the story of your product firmly established and get your new product into social media channels, contact people, invite feedback and above all keep going for as long as it takes.
It would be easy to give up and with 80% of all new products that are invented failing, it would be even easier not to try but new products don’t always fail because they haven’t got potential, they fail because the journey is too hard or they may fail because the inventor doesn’t think they have what it takes. If you don’t want to be one od the statistics, believe in your product where others don’t and keep going.

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