by, Claire on, Nov 30, -0001 Vegan and Speciality Foods. Craft Beers Niche Businesses. Business Idea's. Food Businesses. Shopping Experiences And Business Ideas.
The news is bleak, the high street is dead and will continue to die, most of this is blamed on online businesses, Brexit or the economy in general, when in fact there is more to retail problems than just that. Retail shops offer what we expect but not necessarily what we want, we may shop in a particular place because we want to buy a particular thing but what shoppers really want is an experience. A shop or retail store that doesn’t just offer items to purchase but an experience too.
A business idea that encompasses all of this, that offers an experience for the shopper and one that encourages the shopper to stay longer in an environment they are intrigued by or that offers entertainment for families is one that will succeed and succeed very well.
There are many business opportunities for bricks and mortar shops to offer an experience with a difference such as a tap bar offering locally brewed beers showing the mini brewery and its processes as well as offering a tap bar and restaurant. Other business ideas may be a plant based food supplier offering choice of high end vegan foods as well as a restaurant to sample their foods. If you really want to offer an experience, you could add a Children’s game centre or multi sensory area whilst parents shop and Dine.
As shoppers we want to go and see, feel and experience what we buy and whilst online shopping is taking over for convenience, its also having the edge when it comes to choice. Many bricks and mortar shops don’t offer a wide range of products any more because of space and its just easier to shop online. If you can offer an experience as well as goods to buy, you will encourage shoppers to come and spend not just money but time in your store.
Other business ideas that will have the edge moving forward are home made items and shops offering customers the experience to learn how products are made. If you have a love for pottery, make and sell beautiful items, why not offer a shopping experience where customers can not just purchase your products but make them as well. We all know knitting and Crocheting is gaining momentum, why not offer a one stop knitting and crocheting shop offering knitting groups the chance to learn and make items as well as stocking knitting and crocheting kits, ranges of good quality wool or an experience for the whole family where they can hang out and have fun. Other ideas include mini farms offering fresh meats, Customers want to know where their food comes from, they want to eat good quality fresh meats and experience how and where their meat comes from. This could be incorporated with a Family experience, feeding and learning about the animals and where our foods come from.
Whatever business idea you have, a bricks and mortar shop is not doomed by any means, you just have to have a unique business idea that offers customers not just a purchasing experience but an experience in general.