by, Claire on, Nov 30, -0001 Fashion Design. Business Opportunities. Fast Fashion
There are many problems with fast fashion, amongst those is the time it takes for many of the fast fashion items we throw out to rot and disappear, some never do but items thrown out because they are no longer needed can sit in land fill for some 200 years. It has been known for some time that fast fashion is not good for the environment but how can we make it better and find a business opportunity at the same time.
The items thrown away are not just items we no longer wear, imagine Christmas presents given in 2018. Many of them, Scarves, Gloves, Hats and PJ’s are not even worn but instead are simply thrown away.
We are more aware of this than we realize and there is some attempt by larger corporations to start to recycle but we haven’t completely got a handle on this yet. The desire to reuse and rent Clothes is more of a need than we realize and actually business opportunities are there to be had if you do it right.
In China the idea of renting Clothes is much more common place than anywhere else in the World. Doris Ke From China started a concept of renting her wardrobe and it was so successful she made it to Forbes Magazine. The concept named YCloset is the same concept as New York based Rent The Runway who perfected its concept back in 2009.
Business opportunities that incorporate rental items such as work wear, dresses and evening wear with recycled every day clothes are going to be there for the taking as we move through the next few years. We are all more aware of the damaging effects Fast fashion has on landfill but another motivator for many is expense and stuffing our wardrobes full of clothes we may never wear again.
We want to have access to smarter more expensive evening wear and work wear but we don’t necessarily want to spend a fortune, for many buying Clothes is enjoyable, for others it’s a pain and so being able to rent or even buy second hand good quality Clothes is really appealing.