by, Claire on, Feb 11, 2018 Fashion Design.

Why Its An Ideal Time For A Home Business In Fashion Design

The Fashion and clothes industry has taken a big hit over the last year and changes have been happening slowly over the last few years. We are seeing a decline in the amount of people who shop on the high street and purchase named brands, in fact shopping on the high street at all at the moment is hard work for retailers because of the rise of online purchases. The reduction in Clothes sales forecast a bleak few years ahead for many clothes retailers but for small independent fashion designers who have a niche business and produce bespoke items, the future is looking quite bright.
If you love fashion and can turn your hand to designing and making, rather than a saturated market, its an ideal time to have a home business doing just that. Although larger brands and high street stores are seeing a decline, niche bespoke fashion businesses are seeing a rise of interest in their products and there is a reason for this.  We now have an evolving market of customers who want to be different, find their own style and they are quite happy to purchase rom unknown retailers, in fact many shoppers look for clothes they haven’t seen anyone else wear.
As shoppers we can get what clothes we want from anywhere, if they are not produced by named brands, it really doesn’t mater anymore as that is not what shoppers are interested in. The other great shift is wearing certain attire for certain occasions. Many of us don’t dress up anymore, especially for work. Many work places allow casual but smart wear and even going out is no longer a big deal with people opting instead to wear smart clothes from unknown retailers and designers.  Larger brands are also suffering because clothes are available at half the cost from other retailers and people just don’t see the importance anymore of purchasing clothes at high prices when they can purchase from unknown designers, wear something different and be individual.
This is changing the market much the same as it is with other industries and whilst the big brands may be suffering, smaller niche designers are having the opportunity to come forward and make a place in the marker for themselves. Many stay away from the fashion and clothes market even when they have a real flair for it because they think they can’t compete and would find it almost impossible to get their clothes designs out there but now is actually an ideal time to do just that especially if you make Clothes for a niche market by focusing on a specific area of the market.
Many home businesses have a flair for bespoke bags, belts, T-Shirts or sweaters and do well with an online website and also advertising on Ecommerce sites. If we were to look at the market five years ago, many of these smaller home businesses would find it hard if not impossible to get their items out there but things are different now and many find a place in the market with a niche customer following allowing them to make a good start on getting their designs out there. Its an exciting time for any new business and although scary, the market is evolving in a way that’s offering smaller businesses the chance to do something they have always wanted to do. 

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