by, Claire on, Mar 04, 2018 Fashion Design.
Whilst the Fashion Industry is competitive, in many ways, there has never been a better time for small start-ups to make their mark in the Fashion Industry. Many of the high street brands do nothing but try and keep up with the latest fashions, stocking their own take on the latest must wears but in doing so, they lack creativity and flair which is the one thing that sells fashion in the first place. There has never been a better time for new designers to leap forward and sell their designs and if they navigate the internet and social media in the right way, they can get their designs into the right places.
The most important selling aspect of anyone making their own items is to tell their story, many small businesses that work from home, initially worry how they are going to get a foot hold in a very competitive market but starting from the beginning and being true to your journey will get you a long way. Customers and shoppers are savvy, they know what they want and it no longer matters where they shop from, they are more likely to shop online with new and unheard of suppliers than they are through big retailers.
The goal for any fashion business is to get your designs into the retailers that can best represent your products and this is really important. Any fashion designer big or small will know what type of designs they make and want to sell and choosing a retailer that best represents your brand is really important. Many work from home Fashion designers underestimate the impact their designs can make if they choose the right retailer to approach. The most important thing is to reach out to retailers that can best represent you and your products. If your products are homemade and high quality, approaching a budget retailer would not be a good idea as they would not be interested in selling your items at high prices but if you approach a similar ethos business that concentrates on home made and higher priced items, they could well be interested in testing your products through their shop.
Always represent your product, the ethos surrounding it and the market you are aiming at and never be afraid to tell your story of how you started out and how you sourced your suppliers, anyone interested in your products, will be interested in the story behind them. Have a website, a simple one if funds are low and photograph your work as much as you can and don’t let the fact that you are a home business put you off. If you believe in your products and designs, others will too.
If you have a real flair for fashion but have not started your own business for fear of failing, you are not alone but take a moment to appreciate that although it is one of the most competitive markets, in many ways, we are now living in a prosperous time for individual suppliers to come forward and make their mark because customers are looking for unique and individual and if your designs hit the spot and you market them well, you could start the home business you have always wanted to.
by, Claire - on, Feb 27, 2020